Big Beauty Trends for 2019: Expect to see more skincare ampoules and capsules
Piggybacking the transparency trend, the savvy skincare world is looking for efficacy and lab-fresh formulas in airtight packaging. Cue ampules, which have been popular for a while in Korea. According to Kate Bancroft, skincare expert and founder of Face the Future, says we’ll see a huge rise in. What is an ampoule, you might be asking yourself? They’re individually packed vials, made with glass, containing the perfect shots of nutrients for your skin. Next question, what’s the difference between ampoules and serums? Bancroft explains, it’s in the packaging. These ampoules keep the product fresh. She goes on to explain, “The individually packaged treatments maintain the strength and potency of active ingredients such as vitamin C, glycolic acid and more.”
Estée Lauder has already helped popularize this trend with the release of its Advanced Night Repair Intensive Recovery Ampoules, though the capsules are made of an organic, plant based biodegradable material, not glass. Elizabeth Arden this year also released its new Retinol Ceramide Capsules, sealed for freshness and potency in a vegetable-based material that is also fully biodegradable.